During August Ving makes a mobilization on behalf of the Foundation “My Big Day”, a partner Ving has had for many years. Every year thousands of ill children and adolescents in Sweden in serious disease. My Big Day brings some of these children something wonderful to dream about and something positive to focus on when the days are long and harsh treatments. The purpose of the month is to tell you about our partnership, donate money to the foundation and to invite the outside world to support My Big Day.
Many children wish for a trip with the family. By the collaboration between Ving and My Big Day, hundreds of families travelled and stayed at our family hotels, mainly Sunwing Family Resorts, around the world. Ving has done the utmost to ensure that children and their families have the best experience possible. Sometimes children have desires, it can be visiting water parks or meet Lollo & Bernie, but often just wish for sunbathing and getting a break from the often tough daily life.
During the month of August TCAS donates money on all sold “scratch cards” on board all Swedish Thomas Cook flights. All of our personel and hotel staff will wear My Big Day-pins, in all our other channels (ving.se, social media, PR, stores, etc.) inform about the collaboration with My Big Day and urge everyone to also donate to my Big Day.